**FOR IMMEDIATE RELEASE**
(Study Examines Twitter’s Economic Impact)
**New Study Measures Twitter’s Effect on Jobs and Business**
Researchers examined Twitter’s economic effect. They looked at the money activity linked to the platform. The findings show Twitter helps the economy grow.
The study found Twitter supports many jobs. These jobs are both at Twitter itself and in other companies. Businesses using Twitter also see benefits. The research counted over 750,000 jobs connected to Twitter in the United States alone last year. This includes jobs at Twitter and jobs elsewhere.
Advertising on Twitter is a major factor. Companies spend money to show ads on Twitter. This spending creates income. The study found Twitter generated billions in advertising money. This money helps businesses and the people they employ.
Businesses use Twitter for many things. They talk to customers there. They sell products using Twitter. They find out what people want. This activity helps businesses succeed. The research shows businesses using Twitter see better results. They often get more customers and make more money.
(Study Examines Twitter’s Economic Impact)
The study used data from Twitter and other sources. Researchers also talked to businesses. They measured how Twitter affects spending and jobs. They considered both direct and indirect effects. The results point to Twitter being a significant economic force. The platform enables commerce and employment across many industries. Its role in the modern economy appears substantial.
