Sources reveal TikTok plans a new app to rival YouTube. The app focuses on longer videos. TikTok wants to expand beyond short clips. The company sees a big opportunity here. The new platform will support videos longer than one minute. Users could upload videos up to thirty minutes long. TikTok aims to attract creators who prefer long-form content. Many creators already use TikTok for short videos. Some creators want more time to tell stories. This new platform offers that chance.
(Exclusive: Inside TikTok’s Plan to Launch a Competitor to YouTube Long-Form)
The app might be called “TikTok Photos” or something similar. The name is not confirmed yet. TikTok is testing this idea in some markets. The company is gathering user feedback. TikTok hopes creators will switch to this new app. Creators could earn money through ads or subscriptions. This is similar to YouTube’s model. TikTok believes creators want more ways to make money. The new platform provides those options.
This move is a direct challenge to YouTube. YouTube dominates long-form video online. TikTok wants a piece of that market. TikTok has a huge user base already. The company wants to keep users within its apps. Users might watch short videos on TikTok and long ones on the new app. This keeps everything under the TikTok umbrella. It prevents users from going to YouTube.
(Exclusive: Inside TikTok’s Plan to Launch a Competitor to YouTube Long-Form)
TikTok’s parent company, ByteDance, supports this plan. ByteDance has experience with different video formats. The company runs Douyin in China. Douyin already offers longer videos. This experience helps with the new app. TikTok faces increasing competition globally. The company needs new growth areas. Long-form video is a logical next step. TikTok also faces pressure from lawmakers. Expanding its offerings could strengthen its position. The company has not announced an official launch date. Development is ongoing. TikTok is moving carefully. The success of YouTube is a big hurdle. TikTok believes its recommendation system is strong. This system could help users find longer videos they like. Creators are watching this development closely. Many are interested in new platforms. The digital video market continues to grow. TikTok wants to lead in all segments. The battle for video dominance intensifies.
