Facebook announced testing a new algorithm for its short video feature, Reels. This test aims to help creators reach more viewers. The change focuses on how Reels are shown to people.
(Facebook tests new algorithm for short videos called Reels to increase creator exposure.)
The new system prioritizes showing Reels to users likely to enjoy them. It considers past interactions with similar content. It also looks at the creator’s usual audience. Facebook wants creators discovered by new potential followers.
Previously, Reels distribution relied heavily on broad popularity. The update seeks a better balance. It gives newer creators a fairer chance. Videos gaining traction in specific communities might get wider promotion. Facebook believes this helps diverse creators succeed.
Testing is happening now. It involves a small percentage of users globally. Facebook will monitor results closely. They want to see if creators gain more followers. They also track viewer satisfaction with the content shown.
(Facebook tests new algorithm for short videos called Reels to increase creator exposure.)
The company stated its goal is supporting creators. Increased exposure helps them build audiences. This can lead to more opportunities. Facebook relies on creators for engaging Reels content. Feedback from test participants guides final adjustments. A wider rollout depends on positive test outcomes. Facebook plans more updates to its Reels tools later this year.
