Facebook Marketplace Hits $100 Billion in Annual Transactions, Shows Strong Growth in Global Peer-to-Peer Sales. MENLO PARK, Calif., [Date] – Facebook Marketplace has surpassed $100 billion in annual transactions for the first time, according to parent company Meta Platforms, Inc. The milestone highlights the platform’s rapid expansion as a key destination for users buying and selling goods locally. Transaction volumes grew over 20% compared to the previous year, driven by increased user activity and expanded product categories.
(Facebook Marketplace’S Annual Transaction Volume Exceeded The $100 Billion Mark)
Over 1 billion people now use Facebook Marketplace monthly, up from 800 million two years ago. The platform initially focused on connecting neighbors for secondhand goods but now includes new items, vehicles, and real estate. Growth accelerated in international markets, including India, Southeast Asia, and Latin America. In the U.S. and Canada, transaction values rose nearly 30% year-over-year.
Meta credits the platform’s success to improved user tools. Features like in-app checkout, shipping options, and safety verification systems have streamlined transactions. Listings for home goods, electronics, and vehicles saw the highest engagement. Over 70% of users report buying or selling items within their local communities.
“Marketplace reflects our goal to create economic opportunity,” said a Meta spokesperson. “People use it not just for shopping but to support small businesses and reduce waste through reuse.”
The company plans further investments in artificial intelligence to personalize listings and detect fraudulent activity. Enhanced seller profiles and messaging tools will roll out globally in the coming months.
Analysts note the $100 billion figure positions Facebook Marketplace as a major competitor to eBay and Craigslist. Its integration with Facebook’s social network gives it an edge in user trust and reach. While exact revenue figures remain undisclosed, Meta earns fees from paid promotions and shipping services.
Facebook Marketplace launched in 2016 as a simple peer-to-peer exchange. It now operates in over 100 countries and supports over 20 product categories. Meta emphasizes that transaction values do not represent company revenue, as most payments occur directly between users.
(Facebook Marketplace’S Annual Transaction Volume Exceeded The $100 Billion Mark)
The platform’s growth aligns with broader e-commerce trends favoring convenience and local connections. Meta continues prioritizing Marketplace within its app ecosystem, aiming to keep users engaged amid rising competition from TikTok and other social platforms.
