Google introduces new augmented reality ad formats. This change aims to make online shopping more interactive. Shoppers can now visualize products in their own space using their phone cameras. This feature is called “Try Before You Buy”. It works for items like furniture and sneakers.
(Google Ar Ad Format Innovation)
The technology uses Google’s ARCore platform. It lets users see how a sofa fits their living room or how shoes look on their feet. People don’t need special apps. The ads work directly in Google Search results and YouTube videos. Tapping the ad activates the AR view instantly.
Advertisers see this as a big step forward. They believe showing products in real life boosts customer confidence. This leads to more purchases and fewer returns. People know exactly what they’re getting. Major brands test these ads now. Google provides tools for easy ad creation.
The rollout happens gradually. Users see these AR ads on compatible Android and iOS devices. Google plans wider availability later this year. The company focuses on practical uses. They want ads to solve problems for shoppers. This innovation targets the growing online furniture and apparel markets.
(Google Ar Ad Format Innovation)
Early tests show promising results. Users engage longer with AR ads. They are more likely to click the buy button. Advertisers report higher conversion rates. This format offers a clearer view than standard photos or videos. It bridges the gap between online browsing and physical stores. Google sees this as the future of visual advertising.
