Google Shopping Expands with New Tracking Features
(Google Expands “Google Shopping” with Tracking)
MOUNTAIN VIEW, Calif. – Google announced today significant changes to its Google Shopping service. The platform now includes tracking capabilities directly within product listings and search results. This allows shoppers to follow specific items they find interesting.
People can now track products they see on Google Shopping. This feature lets users monitor items without an immediate purchase. Buyers receive updates about the items they follow. Updates include price changes and stock availability alerts.
Google stated this update aims to improve the online shopping experience. It helps users keep track of products they like over time. Shoppers won’t miss out on deals or restocks for tracked items. The feature is integrated into the existing Google Shopping interface. Users find it easily on product pages and search listings.
“This gives shoppers a simpler way to stay informed,” a Google spokesperson said. “They can follow products important to them. We want Google Shopping to be more useful daily.” The company believes this tool builds stronger connections between shoppers and products.
(Google Expands “Google Shopping” with Tracking)
The new tracking functionality started rolling out this week. It is initially available to users in the United States and the United Kingdom. Google plans to expand access to additional countries later this year. The feature works across both desktop and mobile versions of Google Shopping. Users need a Google account to utilize the tracking option.
