Hype - posted on April 12, 2014 by

HYPE: Primitive

Paul Rodriguez, Nick Tucker, & Carlos Ribeiro dropped a crazy part for the launch of Primitive skateboards

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Hype - posted on July 30, 2013 by

HYPE: Primitive Apparel

Here’s the Heat Wave video from Primitive Apparel

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Uncategorized - posted on July 29, 2013 by

HYPE: Heat Wave Teaser

Here’s the Heat Wave Teaser from Paul Rodriguez‘s park

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Famous - posted on March 18, 2013 by

HOMIE HYPE: Aquil Brathwaite

Here’s some extra footage from Aquil Brathwaite from the Famous/Primitive videos!

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Grizzly Griptape, Hype - posted on May 12, 2012 by

Primitive Apparel X Grizzly X Diamond Supply Co

This Saturday, May 12th shall be a monumental day, as we will be dropping our Primitive Apparel X Grizzly X Diamond Supply Co goods.

Since the owners of all three of these companies are longtime friends, this collab came together in the most natural way. Not to mention, the artwork for this project was just begging to be done. Some things are just meant to be!

As you probably know, most skateboarders are very passionate & sentimental. We love to do things like create skate videos that can be looked back on for generations to come. Each vid serves as a time capsule, documenting fragments of our lives.

Born into this skate world, we see apparel as an extension of documentation. This capsule represents our combined present day creative efforts. We’re not just making clothes here.. We’re making memories & keepsakes!

Come through this Saturday, May 12th from 2-6PM to join in the celebration of this release. There will be food, music, drinks, and special appearances. You know how we do it.

**Fun Fact : Dawn Jaro & Alexis Lopez will be serving drinks!**

http://primitiveshoes.com

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